| SAMPLE LESSON PLANS PROJECT MOVING TARGET companion classroom curriculum consists of five units, each utilizing formerly secret tobacco industry documents:: Lesson plans contain copies of actual tobacco documents used in litigation. All lesson plan material is provided as resource for each unit topic, to be used all or in part at the discretion of teachers/facilitators. Each lesson plan links to pages in the book You Are The Target for optional additional reading & research, and is designed for maximum flexibility of up to 50 minutes class time, allowing for de-briefing, reflective voicing and role-playing. Youth Mentors work in pairs/groups of 3 for backup and support. |
DOCUMENT: PROJECT SCUM (R.J. Reynolds Tobacco) 1995 You Are The Target reference: Chapter One: Women & Children First (page 43) Chapter Six: Tobacco & the P.R. War (page 121) Nine- page document, presented in full with this lesson plan to observe the context in which disadvantaged and young members of the general population are identified as " SCUM" in a formerly secret tobacco research document Analysis & Discussion 1) What do you think of a company who refers to a portion of its customer base as "SCUM"? 2) What is your impression of the meaning of the word "subculture"? Do you believe this speaks well of anyone? Why/why not? 3) In the document provided find an example of one reward for R.J. Tobacco salesmen ("manpower") to promote sale of tobacco products to customers identified as "SCUM". 4) In the document provided find R. J. Reynolds Tobacco's references to disadvantaged people in terms of numbers of cigarettes they smoke. 5) General Comments for open discussion, including your thoughts about how this can best be presented to 4th and 5th graders. DOCUMENT: Nicotine Augmentation Project, Lorillard Tobacco 1976 You Are The Target reference: Chapter Three: Tobacco Brand of Science page 90-91 Dictionary Definitions biological: about living things for words found in this unit correlation: connected to specificity: for a special use or purpose Analysis & Discussion 1. How do you feel about cigarettes being treated with ammonia -the same chemical used to clean bathrooms? 2. What do you think is the best way to explain this to 4th and 5th grade pupils? Discuss. 3. Do you think tobacco companies should tell everyone about chemical treatment of cigarettes? Why/why not? 4. Do you think the public has a right to know how nicotine delivery in cigarettes is manipulated to make smoking more addictive? Why/why not? 5. General comments, including your thoughts on freebasing nicotine. |
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| Cover Page PROJECT SCUM Project SCUM was a marketing research project undertaken by R.J. Reynolds Tobacco in 1995 to assess the market for Camel cigarettes. Targets identified in the SCUM (Sub Culture Urban Marketing) segment of smokers were "Generation X-ers" (14-19 year olds); people of "international influence" (ethnic minorities); and street people of all ages. "These three groups historically have a higher incidents [sic] of smokers ".(page 4) |
| SAMPLE LESSON PLAN #2 (excerpt from unit 3) |
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| Pages four and five of a seven-page document are provided (with information to see the document in its entirety) discussing how to increase the addictive effect of nicotine by treating raw tobacco with ammonia, a process referred to by tobacco scientists as ammonia chemistry and impact boosting. |
| Unit I: Tobacco Advertising - Truth or Dare? Unit 2: Project SCUM - Do They Mean You? Unit 3: Spitting Image: Quit The Spit (don't be sucked in by tobacco) Unit 4: Tobacco Silence & Science: Why Tell the truth when lies sound better? Unit 5: TARnished Movie Stars: Tobacco Influence in Hollywood |
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| click on the owl to meet our first team of award-winning Tobacco Awareness Peer Mentors |
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| SAMPLE LESSON PLAN #1 (excerpt from unit 2) |
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