&"If I hadn't seen the actual document I would never have believed they use ammonia to make nicotine more addictive.
Thanks for showing us."

high school student, talking about
Nicotine Augmentation Project
Bates Number  81130764-0770
included in Project Moving Target
&q"That paper about how a tobacco company knew 20 years ago that smokeless tobacco causes oral cancer made me mad. Everyone should see this."

fifth grader's feedback about
Biological Effects of Smokeless Tobacco Products
Bates Number 2001207640
included in Project Moving Target
"I recommend this book to people involved in tobacco control, especially those who are educating young people ... it provides a valuable potpourri of revelations and direct quotations that are a mine of ammunition for tobacco control activists. " 

British Medical Journal, August 2002
THEY SAID WHAT?

"...we really need something for people to die of.

In substitution for the effects of war, poverty and starvation , cancer, as a disease of the rich, developed countries may have
some predestined part to play. 

This argument is obviously not one the tobacco industry could use publicly."


Public Relations Strategy for the Tobacco Advisory Council
British American Tobacco   November 20, 1978
Bates  Number109881385-109881407
page five


McGraw-Hill/Dushkin Publishing, Higher Education Editions
have purchased non-exclusive world rights to reprint selected pages from
You Are The Target
   Big Tobacco: Lies, Scams - Now the Truth

in the college textbook "Taking Sides"
  Material includes:

Chapter One
Women and Children First: Tobacco Targets the Vulnerable
and
Chapter Five
  
Secondhand Smoke, Firsthand Pollution: Tiny Smokestacks Poison a Room